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Daisy spins 40 days of celebration for its 40th anniversary

October 3rd, 2023

Leading pool cover and roller manufacturer Daisy Pool Covers, is celebrating its 40th anniversary this year.

Daisy was founded in October 1983 by Bob and Joan Prince with Joan’s son Mark Goddard starting in 1986. In 1997, the company welcomed Derek and Janine Prince to the Daisy family, who brought fresh ideas and expertise, propelling the company to new heights.

The following year marked a pivotal moment when Daisy ventured into manufacturing rollers and expanded its distribution nationwide, reaching a broader market across the country.

“Throughout its journey, the company has been at the forefront of cover and roller design, introducing ground-breaking products and pioneering advancements in the commercial industry,” says managing director Derek Prince.

A significant turning point in Daisy’s history occurred in October 2000, when the company acquired the Sydney Cover & Roller conversion business from their supplier Sealed Air. This strategic move solidified Daisy’s presence in the eastern states and granted access to a wider network of customers, strengthening the company’s position in the market.

In 2005 Daisy’s revolutionary long-life Ultradome product won Product of the Year, helping sales take off.

40 days of discounts

In the lead up to their 40th birthday, Daisy is having 40 days of discounts where every order that is placed through the dealer portal has the chance of receiving anything from a four per cent to a whopping 40 per cent discount.

The promotion will run from Monday October 4 for 40 days up till their 40th anniversary on October 14.

Prince says reaching 40 years is a remarkable achievement for the family-run business.

“Daisy has become a household name here in Australia and throughout the world, thanks to revolutionary products like the Ultradome solar pool cover range. Of course, our success would not have been possible without the help of our passionate network of Daisy Dealers and the wider industry,” he says.

“In recognition of this fact and to show our appreciation, we are offering our valued dealers the chance to “spin the wheel” for randomised discounts of four per cent, 14 per cent, 24 per cent or even a massive 40 per cent off their order!”

By Chris Maher
SPLASH! Magazine
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