BWT shouts close-up, high octane excitement at Australian Grand Prix

Lincoln BWT hosted 50 of their customers at the Australian Formula One Grand Prix in April.

The weekend started with customers flying in from around the country with accommodation organised at the 5-star Hotel Chadstone.  They were then transported to the track via private coach where each day customers either viewed the races from the premium Brabham Grandstand or the BWT corporate suite.

Managing director Craig Buchanan says that, thanks to BWT’s long running Formula One sponsorship, their customers enjoyed a “money can’t buy” experience of pit walks as well as spending time in the Paddock Club, rubbing shoulders with ex-world champion drivers and Hollywood celebrities. Some even got photos with current F1 drivers.

“BWT had cars racing across the weekend in F1, F2 and F3 as well as our newly announced sponsorship of the factory Australian Porsche team, where we have the only female driver worldwide in Courtney Prince,” says Buchanan.

“Our customers were also lucky enough to receive Porsche garage tours and meet-and-greet with our drivers.”

On Saturday, just prior to F1 qualifying, the F1 cup was in the BWT suite along with the team principle who gave a talk and allowed a photo op with the cup.

“Unfortunately, the F1 result did not go BWT’s way on the last lap,” he says. “But we had tremendous brand exposure and all our valued customers had a fabulous time. Our customers also enjoyed first class dining experiences each evening at BWT hosted dinners.”

Lincoln BWT will host customers again at next year’s Australian Formula One Grand Prix, and are already planning new experiences thanks to their F1 sponsorship.

Buchanan says customers should contact local sales team members to find out how they can earn two tickets to the pool industry’s most exclusive event.