Waterco’s Middle East strategy builds with new Dubai showroom

Waterco Limited has reinforced its long-term commitment to the United Arab Emirates and marked another milestone in its Middle East strategy with the official opening of a new purpose-built facility in Dubai.

Moosa-Daly, the exclusive supplier of Waterco-owned Davey Water Products in the UAE for more than 50 years, unveiled a new sales outlet to meet growing regional demand for integrated pool, spa, and water management solutions.

Waterco founder and CEO Soon Sinn Goh officiated the opening, cutting the ribbon alongside the Bin Moosa & Daly team to mark the milestone.

The showroom opening builds on Waterco’s broader Middle East expansion, following the establishment of Waterco Middle East in Jebel Ali in October 2025.

The regional base strengthens the company’s water treatment capabilities across the Middle East and North Africa, including the supply of Davey water transfer pumps, and underscores its strategy of combining global manufacturing expertise with strong local partnerships.

IMAGE: Soon Sinn Goh cutting the ribbon alongside the Bin Moosa & Daly team. Supplied, Moosa-Daly