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Poolwerx COO recognised among Australia’s top franchise executives

May 21st, 2024

Steve Halls, chief operating officer of Poolwerx Australia & New Zealand, has been recognised among the top executives in the franchise sector, ranking third in this year’s Top 30 Franchise Executives Awards.

Over the past 12 months, Halls has played a pivotal role in driving the commercial success of the Poolwerx business through a comprehensive strategy focused on franchise network growth, increased sales and profitability.

His approach has led to significant milestones, including nine per cent year-on-year network growth and impressive increases in average transaction value, service transactions and equipment sales.

He also introduced pioneering initiatives such as the peer-to-peer program and franchise development webinars; fostering collaboration, knowledge-sharing and the expansion of Poolwerx’ franchise network.

Poolwerx CEO Nic Brill says that with his 22 years of experience in franchise management, Halls’ impressive career reflects his passion for excellence and commitment to driving success.

“His dedication to innovation and strategic thinking continues to leave a lasting impact on the sector,” says Brill. “We are reminded of the incredible potential within our franchise community and the positive impact we can collectively make in the franchising industry.”

Halls joined Poolwerx in 2014, progressing from business development manager to chief operating officer. He has celebrated a versatile career spanning more than two decades across diverse franchises including being a franchisee himself.

Halls says he is deeply honoured, and that the achievement is a testament to the hard work and dedication of the entire Poolwerx network, as well as the support of their franchise partners.

IMAGE: Steve Halls accepting his place among the top 30 franchise executives

By Chris Maher
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