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Luke Daly appointed CEO of the Australian Swim Schools Association

May 24th, 2024

Luke Daly has been appointed CEO of the Australian Swim Schools Association (ASSA).

Outgoing general manager Emily McNeill will depart in August after eight years at the helm, and will take up a role as global partnership executive for the International Swim School Association (ISSA).

Daly departs the Swimming Pool & Spa Association (SPASA), where he held a number of roles including chief information officer and most recently chief operating officer.

At SPASA, Daly had been responsible for the design and development of a portfolio of member, industry and consumer-facing assets, tools and resources that helped grow, protect and promote the pool and spa industry.

ASSA president Reece Rackley says that Daly is uniquely positioned to oversee the next phase of development of ASSA, reinforcing their standing as a strong, stable and sustainable industry body while guiding them toward additional growth.

“He is a welcome and strategically important addition to our organisation,” he says.

Rackley also says that as outgoing GM, McNeill’s legacy is marked by strong leadership, dedication and drive.

“She has been instrumental in shaping the direction and success of the association since its inception,” he says.

Daly says he is grateful to McNeill for the work she has done to this point.

“The strength of ASSA’s position in the aquatics industry is in no small part thanks to Emily’s contribution. I am excited to oversee the next stage of growth and development,” he says.

Daly will transition into the role over the coming months, commencing June 10, with McNeill departing following the ASSA National Conference on August 20 to 22.

“On behalf of the ASSA Board, I thank Emily for the amazing job she has done growing resources and membership for ASSA while showcasing the association through its world class conferences,” says Rackley.

“We wish her every success in her future endeavours and are excited to see her grow the international swim school market with a bold goal to teach the world to swim.”

By Chris Maher
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