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International Quadratics rebrands to InterQuad

June 4th, 2024

Pool industry supplier International Quadratics and Pierce Pool Supplies has rebranded with a refreshed logo and name: InterQuad.

International Quadratics and Pierce Pool Supplies merged in 2008, and were acquired by Reece in 2022. The newly branded InterQuad supplies to both the commercial and residential sectors of the swimming pool, spa and aquatics industries.

“Our new branding and logo strike the perfect harmony between modern design and enduring tradition,” says marketing manager Marcelle Benjamin.

She says the updated brand identity was designed specifically to highlight InterQuad’s values of trust, expertise and fun.

“Offering a nod to the companies’ shared 150-year history, the new look and feel also highlights InterQuad’s ongoing commitment to innovation and setting up the future pool industry for success,” she says.

Benjamin says the reimagined logo is a contemporary interpretation of the previous design, bidding farewell to the much-loved dolphin in favour of a dynamic Q-tail that represents the fun side of InterQuad, visually representing a waterslide or a wave.

The new secondary logo features an italicised “I” as a nod to the rich history and previous logo. A new brand colour of deep blue reflects the intelligence and trust that have made InterQuad a staple of the aquatic and leisure industry.

“The new brand identity hasn’t changed anything about InterQuad’s approach to customer service,” she says.

The new look and feel has been co-designed with Reece’s creative agency, Trout Creative Thinking, to ensure consistency and to open the door for more creative marketing opportunities in the future.

IMAGE: Supplied

By Chris Maher
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