Expo season commences with Pool Spa Life consumer shows
The 2026 Melbourne Pool Spa Life Expo kicked off the 2026 season with a successful opening show, with organisers saying it delivered strong attendance and quality consumer conversations with attendees ready to invest in a pool or spa.
Held at the Melbourne Convention & Exhibition Centre, the expo brought together more than 90 SPASA member exhibitors to connect and engage with thousands of consumers across the three-day weekend.
Aaron Tyzzer from Seaspray Pools says the show was a fantastic opportunity to get their brand in front of a large, engaged audience and have real, face-to-face conversations with consumers. “Our stand was busy throughout the event, with strong foot traffic and plenty of genuine interest in what we do. The buzz on the floor, combined with the volume of attendees, made it a standout experience and a great platform for us to engage with possible clients,” he says.
Simon Andresen from Aquea had an excellent experience exhibiting at the Melbourne Pool Spa Life Expo, saying they had strong crowd numbers and felt positive energy throughout the event.
“It was a highly productive event for Aquea, increasing brand awareness with consumers and industry, and creating new business opportunities for the year ahead,” he says.
Exhibitors across the floor highlighted the enthusiasm of attendees, their intent to purchase, and the business value created through in-person engagement.
The event’s success was driven by the strategic timing and reach of an integrated marketing campaign, supported by the launch of Season 2 of Pool Spa Life Australia as well as fresh TV commercials, and billboards across key suburbs and breakfast TV placements. There was also a campaign of radio advertising across breakfast and drive, and ongoing live posts on social media reaching consumers at key decision-making moments.
Across the expo floor, attendees had access to expert advice, innovative products and design inspiration under one roof. The consumer focus and intent at the event added value for exhibitors and reinforced the expo’s position as a key driver of business and industry growth across the sector.
Pool Spa Life Expo Melbourne was followed by Pool Spa Life Expo Perth
Pool Spa Life Sydney is on February 28-March1, while Pool Spa Life Expo Adelaide will be held on March 21-22, Auckland on April 11-12 and Brisbane on May 16-17.
The Southern Hemisphere’s biggest swimming pool and spa trade show, the SPLASH! Expo, will be held on August 18-21.
Contact: www.spasa.com.au/events
IMAGE: Aaron Tyzzer from Seaspray Pools at the 2026 Melbourne Pool Spa Life Expo
