Ultimate Pools moves into retail and service with launch of Auckland pool shop

Auckland pool builder Ultimate Pools has unveiled a new chapter, moving into retail and service with their Ultimate Pool Store at Rosedale, Auckland.

The retail outlet was formerly known as Poolside North Shore.

General manager Rainbow Devlin says the rebrand is an evolution of the trusted Ultimate Pools name into a premium, New Zealand-supported retail and service destination. She says the same expert team, led by her, Warren Wright and Steve Westlake, will continue to deliver the quality, craftsmanship and friendly expertise that have made the brand a household name.

The launch event was held in November, drawing a crowd of consumers and suppliers to see experience the upgraded store.

The celebration featured more than $10,000 in giveaways – including cutting-edge robotic pool cleaners, water purifiers and valet vouchers – plus a community barbecue and spot prizes that captured the spirit of summer fun.

The new Ultimate Pool Store brings a streamlined focus on locally sourced, NZ-supported products, ensuring improved availability and product range. Morris says that by partnering with domestic suppliers, Ultimate Pools will deliver lower prices without compromising quality, while continuing to offer free in-store water testing, professional servicing and expert pool and spa advice.

IMAGE: The newly branded shopfront (supplied)