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Swimart expands in New Zealand as Paramount Pools joins retail network

April 8th, 2024

Australasian swimming pool and spa franchise network Swimart has merged with Paramount Pools in New Zealand, expanding its presence from six to nine New Zealand stores and mobile operations.

Paramount is converting three of its locations to Swimart, which will add to Swimart’s existing four retails stores and two mobile operations in New Zealand. Paramount has two other outlets under a different ownership structure which are not converting at this stage.

Rick Graham, Swimart’s executive officer for Australia and New Zealand emphasises the significance of the merger as a pivotal aspect of Swimart’s growth strategy.

“Swimart acknowledges the rich history of Paramount Pools within the New Zealand market and commits to honouring its legacy,” he says. “From the rebranding process to supplier support and customer care, we have the utmost respect for Paramount Pools’ remarkable heritage.”

He says the additional scale Swimart gains from the three locations will allow it to deliver a new benchmark when it comes to servicing retail customers and taking care of their pool and spa needs — and solidify the brand’s position as a thriving and successful business entity.

“This is only the beginning of our partnership as we see so many further opportunities for collaboration and innovation,” says Graham.

Combined experience to benefit customers

Paramount Pools has been a mainstay of backyards in New Zealand, remaining a leader in its field due to quality products and professional service.

“Since launching the iconic Para Pool more than fifty years ago, Paramount Pools has become the trusted source of pool and spa advice for Kiwis,” says Craig Wilson, director of Poolquip — the New Zealand-based manufacturing and wholesale operation behind Paramount Pools.

“This merger will bring a new level of industry experience and experience never seen in this country before,” he adds.

Founded by ASX-listed Waterco, Swimart has more than 76 points of presence and nearly 40 years of industry experience, giving their New Zealand offering a combined 98 years’ experience in the pool and spa industry.

Image supplied: Poolquip director Craig Wilson and Swimart head of retail for New Zealand, Sam Benner

By Chris Maher
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