SPASA Victoria launches new TV ad extolling the benefits of spas

SPASA Victoria has launched a new television advertisement aimed at encouraging spa ownership and driving attendance at the upcoming Melbourne consumer show, to be held from February 5 to February 7.

The ad is the result of a recent announcement that the organisation is investing in a comprehensive campaign promoting the benefits of pool and spa ownership, which SPASA says exceeds $100,000 in spend.

The latest ad uses the theme of Melbourne's unpredictable weather, and is based on the concept of Four Seasons in One Day, selling the idea of a spa being a year round luxury. It features a family enjoying their spa in all four different weather conditions.

It features the Lifetime of Memories tagline to maintain a consistent consumer marketing message.

This ad will be aired across commercial television networks in the lead up to the 2016 consumer Pool & Spa Show in early February.