SPASA appoints Ben Coyne as executive manager of membership

SPASA has appointed Ben Coyne as the new Executive Manager – Membership to lead member engagement and growth initiatives.

Coyne has 20 years’ experience across sales, portfolio management and team leadership, bringing a strong commercial focus and deep understanding of relationship management to his new role.

He has been in the swimming pool and spa industry for more than a decade, most recently as strategic account manager at Daisy Pool Covers & Rollers, and previously at LaMotte Pacific.

SPASA COO Wendy Donaldson says that over this time he has built a reputation for professionalism, industry insight and commitment to helping customers succeed, with a particular strength in B2B and B2B2C environments.

“Ben’s extensive experience in sales, customer engagement and business development brings a valuable depth of skill to SPASA’s leadership team,” she says.

“His ability to build meaningful partnerships and deliver member-focused outcomes ensures SPASA continues to strengthen its connection with the industry and drive positive results for our members.”

Coyne says he is very excited for the opportunity to join SPASA.

“I’ve been so fortunate to be in this industry for 10 years so far and I have a passion for helping all industry members succeed across both Australia and New Zealand,” he says.

“This is such an exciting time for our industry and I’m looking forward to making a positive contribution.”

IMAGE: Ben Coyne (supplied)