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Poolwerx turns up the Heat with summer cricket sponsorship

December 20th, 2023

Poolwerx is sponsoring the Brisbane Heat this summer in their bid to claim the Big Bash League trophy.

The sponsorship will see the Poolwerx brand lit up across major in-stadium LED signage and the Heat’s social media channels and website.

Brisbane Heat CEO Terry Svenson welcomed Poolwerx as their newest partner.

“There are some great synergies between Poolwerx and the Brisbane Heat and we are proud to welcome the team on board.

“As a Queensland-born organisation performing on the national and international stage, and with a focus on summer and families, we see a great correlation to the Brisbane Heat and our purpose of Bringing Families Together,” says Svenson.

“The Big Bash League and families enjoying time in the pool are synonymous with summer in Queensland and Australia, and we are excited to work with Poolwerx to grow their brand and profile among our fanbase and followers for what promises to be a huge BBL season.”

Poolwerx CEO Nic Brill is also excited to join forces.

“We are looking forward to embarking on a new partnership with Brisbane Heat as we continue to weave ourselves into the fabric of the great Australian summer lifestyle,” he says.

“Brisbane Heat is a formidable force in the Australian sporting landscape and we are eager to align with a brand that shares our passion for creating family memories and daring to succeed.”

He says the partnership will be fuelled by the energy of summer, bringing families together in the heat of the season, both on and off the field.

Caption: Xavier Bartlett, Spencer Johnson, Nic Brill (Poolwerx CEO), Will Prestwidge and Sam Billings

By Chris Maher
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