Poolwerx pool retail network opens 150th store

Poolwerx has reached an historic milestone with the opening of its 150th retail store in Cannon Hill, Brisbane.

Global COO Steve Halls says this landmark caps more than three decades of steady growth and signals the franchise network’s next phase, with the anticipation of double-digit expansion over the next five years and double-digit total revenue growth targeted for FY26.

“For over 30 years, Poolwerx has achieved steady, sustainable growth, but what’s ahead is exponential,” he says.

“We’re seeing more business professionals invest in the pool and spa industry as they recognise its resilience and the strength of our franchise model. The 150th store isn’t just a number, it’s a testament to our franchise partners’ belief in the brand, and their commitment to building local businesses that create lasting community impact.”

Richard Kelly is the driving force behind Poolwerx Mt Gravatt Group, one of Poolwerx’s largest and most successful territories, and the franchise partner opening the 150th store in Cannon Hill.

Since joining Poolwerx in 2021, Kelly achieved 58 per cent revenue growth across his four retail stores (Balmoral, Carindale, Mt Gravatt and Rochedale) and 20 service vans, cementing his position as one of the network’s top-performing franchise partners.

The Cannon Hill store was part of the recent JC Pools acquisition.

Kelly says the milestone reflects the collective spirit of innovation and collaboration across the entire network.

“Each new store represents local people investing in their community. Creating jobs, supporting schools and clubs, and delivering services that help families make the most of their time at home. It’s incredibly rewarding to be part of that story,” he says.

IMAGE: Poolwerx global chief operating officer Steve Halls and Poolwerx franchisee Richard Kelly cut the ribbon at the Cannon Hill store opening (Supplied)