Poolwerx appoints global chief executive

Poolwerx has appointed Nic Brill as global CEO.

Taking effect in October 2025, this newly created role unites Poolwerx’ Australian, New Zealand and US markets under one global leader with a single business strategy to position the brand for the next phase of international growth.

Brill joined Poolwerx in 2019 as chief operating officer before becoming ANZ CEO in 2022, guiding the company through record sales, profitability and market share growth. His appointment as ANZ CEO followed the global Norwest partnership announcement, which strengthened Poolwerx’ capacity to accelerate expansion across its three core markets.

He successfully navigated the global pandemic and led Poolwerx to consistently achieve above-market results.

Poolwerx chair Sue Collyns says that the appointment of a global CEO is a strategic move to align the business as one unified network, operating with a clear global structure and consistent growth strategy.

“The Board made a conscious decision to select a proven and dynamic leader who not only understands our Poolwerx business, franchisees and partners but also has the vision and agility to lead a global organisation.

“We couldn’t be more excited and Nic’s track record of leveraging innovation, digital transformation, and operational excellence within the franchise industry positions Poolwerx to create even greater value for our franchise partners, clients and stakeholders alike.”

Brill says he is honoured to lead Poolwerx into its next chapter of growth which will build on the company’s 30-plus year legacy.

“Operating as one business, with one vision and one strategy, will enable us to compete at scale and grow our brand into new territories,” he says.

“With this transition, Poolwerx reaffirms its commitment to its number one corporate KPI – franchisee profitability – along with a continued focus on innovation, partner success, and long-term growth.”

IMAGE: Nic Brill (supplied)