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Fluidra appoints Charles Lim to head up Asian office

October 27th, 2023

Fluidra has appointed Charles Lim as GM Fluidra Asia to head up its regional Asian office, based in Singapore.

Managing director APAC Stephen Matysiak says that while Lim is new to Fluidra and the industry, he has a wealth of experience in both commercial and distribution businesses across Asia.

Fluidra, the leading global supplier of pool equipment and chemicals, has a strong market presence in the Asia Pacific region. The business has operated in Asia for more than 20 years, with its Singapore regional office set up more than 15 years ago.

Fluidra has expanded significantly since then, and now operates from seven branches throughout the region, employing 110 staff.

Lim is supported by regional finance lead Shirley Tam and a team of experienced country managers and local staff based in Thailand, Indonesia, Vietnam, China, Hong Kong and Malaysia. Fluidra is currently setting up operations in Philippines.

Fluidra’s business in Asia comprises a combination of project work and retail/distribution of residential-style pool care products. The commercial projects span everything from hotel and resorts, condos and apartments, Olympic swimming pools and aquatic centres, to fountains and other specialised water projects.

Fluidra Asia has many years of experience in designing and project managing commercial pools to suit varying budgets and customer needs. Products used in Asia are sourced primarily from the Fluidra global network, including from Australia.

Contact: clim@fluidra.sg

By Chris Maher
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