Fluidra acquires Pooltrackr

Fluidra has acquired 100 per cent of swimming pool software company Pooltrackr.

The software-as-a-service (SaaS) company offers the best-in-class management software platform that streamlines every aspect of operations for pool professionals.

Pooltrackr’s proprietary technology is a highly scalable and configurable platform that can be tailored to specific business needs. The best-in-class technology has been built to integrate with leading water testing hardware and commonly used accounting, point of sale and payment systems. The platform’s functionality also enables pool professionals to manage scheduling, inventory, customer relationships, and service delivery efficiently.

Pooltrackr managing director Ben Richards says they have a highly diversified and growing customer base in Australia and New Zealand, and are the number one end-to-end pool and spa management platform in the region.

He says the company has a highly experienced team with deep technical and industry knowledge who will continue to support the uptake of the platform in Australia and New Zealand, as well as the global expansion.

“Joining forces with Fluidra marks an exciting new chapter for Pooltrackr in the Region,” he says.

“With their global backing and industry leadership, we’re now positioned to accelerate product development, scale more effectively, and deliver even greater value to our customers.”

Fluidra CEO Jaime Ramirez says they are excited about the acquisition, which is fully aligned with their strategy.

“This significantly accelerates our digital roadmap and reinforces our commitment to deliver innovative customer-centric solutions. By focusing on connectivity and digitalisation, we ensure sustained competitive advantage and value creation.”

IMAGE: Pooltrackr streamlines every aspect of operations for pool professionals