Davey and Waterco unite at global conference

More than 200 Davey Master Dealers and trade partners gathered in Australia for two days of strategy, innovation and connection earlier this month. CEOs from Waterco’s northern hemisphere entities were also in attendance, reflecting the conference’s global significance.

CEO Soon Sinn Goh unveiled a united vision for Davey and Waterco while COO Bryan Goh reinforced this direction, emphasising ongoing international growth while keeping Australia at the heart of the brand’s identity.

Keynote futurist Steve Sammartino captivated delegates with an interactive exploration of generative AI and its transformative potential. GM Mark Anning and CMO Tom Fisher shared bold strategies, product innovations and partnerships that highlighted the strength of collaboration between Davey, Waterco, suppliers and dealers worldwide.

A preliminary structure for the Master Dealer program was introduced by the sales team, aimed at strengthening the Davey brand within its dealer network and driving sales growth. The proposed framework is built around ranging product category tiers, and a points-based system, where dealer earn points by ranging products across these key tiers.

Once key point thresholds are reached, dealers may qualify to represent key product banners and be recognised as specialists in specific categories. This would also unlock tailored support and benefits. The concept is still in development and will continue to evolve based on feedback from Davey’s Master Dealers.

LaMotte and ESL partners presented their latest innovations in water testing, both companies highlighted how their technologies can support Master Dealers in offering more precise, efficient, and value-added water testing services to customers.

A few new products were introduced, including EvoDrive, DynaDrive Pro and Circulator Pumps; along with RainBank Pro – which is currently in the pipeline and expected to be released in the coming months.

IMAGE: Davey water treatment technical development manager Jonathan Fitzgerald